Korean society and spicy food: koreans’ love for the spicy taste

Abstract

This article is devoted to the study on the craze of Korean spicy tastes. Spicy food is a familiar
taste to many Koreans. In Korea, hot food was introduced as Korea entered the industrial age after liberation from
Japan. Koreans seemed to have forgotten about their bodies exhausted from labor with a spicy taste and shake of stress with a spicy taste. Spicy food was a source of energy for Koreans who were busy with industrialization and
urbanization. As industrialization expanded in Korea and Koreans experienced the economic crisis of the late 1990s,
they became increasingly fond of spicy foods. Because spicy tastes stimulate the nerves of the brain to relieve stress
and help you feel better. Today, the spicy food trend that has spread to the global market has become a representative
image of Korean food, affecting the global food and culture trend. Although it’s true that spicy taste is one of Korea’s
typical tastes, the too spicy taste that is popular in Korea these days is not the spicy taste of Korean traditional dishes,
but the result of the marketing influence of a multinational food company.