Technologies for strengthening the image of a political leader in the modern information space: political psychology

Abstract

As a mechanism for influencing the political consciousness of society, attention
should be paid to the best achievements of political psychology. In this regard, the psychology of
the masses is the object of influence of political power, in this regard, we have reviewed the works
of famous world scientists who study the psychology of the masses and the individual, and in the
future to use their conclusions in their future research work. Therefore, in order to achieve the goal
of the research work, the psychological basis of influence on the socio-political consciousness was
considered in order to optimize the use of political technologies and obtain appropriate results.