On the issue of digital diplomacy in the context of public diplomacy in modern international relations
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Keywords:
public diplomacy, digital and electronic diplomacy, social networks, public administration, international relations, soft power.Abstract
Modern digital technologies have influenced the formation of a new form of
diplomacy as a digital diplomacy. This article is an attempt to study the evolving nature of digital
diplomacy and determine its impact on international relations. The authors are trying to find out the
role of social networks for promoting the interests of their country on the world stage. They believe
that digital diplomacy is a positive tool that can be used by governments to address important
issues on the world stage. According to the authors, digital diplomacy can be considered in the
context of public diplomacy, which is a component of the foreign policy of the leading states of
the world along with traditional methods. However, digital diplomacy opens up new opportunities
and other innovative methods of relations between countries and other institutions of society, and
also determines the possible risks associated with the information between them. The authors
believe that in this regard, a new form of diplomatic relations may be more effective and promising.
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