Turkish policy in Kazakhstan`s Instagram content: political analysis

Abstract

The article examines the perception of Turkey by Instagram users in the news
resources of Kazakhstan.
The use of machine learning methods allows to study a large volume of data to solve the
problem. The connection between the formation of the image in the mass media and the
perception of international relations among citizens is noted. The role of Instagram in
covering political news among Kaznet users is revealed. The analysis of comments was
performed with the help of information processing tools. The author states that there is no
unified strategy for shaping the image of Turkey among users: Turkey as a discursive
image is formed both from the point of view of abstract concepts (economics, health care,
politics) and a specific personality, represented by R. Erdogan. Attention is paid to the
connotations associated with the ideas of Pan-Turkism and the image of Turkey. It is
concluded that users pay more attention to internal problem, comparing information
provided by the news with situation in Kazakhstan.