«Ta'arof» is the main aspect of the Iranian mentality
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Keywords:
politeness, etiquette, speech etiquette, «ta’arof», Iranian culture.Abstract
The article considers the peculiarities of politeness in the Iranian speech culture. It also reveals the
universal and the particular, describes the factors and reasons of cultural specificity. The purpose of this article is to
study these features of the Iranian national character. To achieve this goal, the author reviewed the main features of
the Iranian national behavior and the factors of their formation. Results of the survey to identify the general views of
Iranian students on the concept of „politeness”. The hypotheses of Iranian and foreign researchers about social relations in Iranian society are presented. The article also presents scientific hypotheses about the origin of «ta'arof» and
examples from the Hadith which affect a variety of religious and legal aspects of the life of the Muslim community.
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