The role of mass media in the political system of society
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Keywords:
Political communication, mass media, public opinion, political technology, the image of a political leader.Abstract
As practice shows, in relatively quiet periods, symbols of public opinion are subject
to verification, comparison, and proof. They appear and disappear, merge with each other, and
are forgotten, and at the same time, they never serve as an absolute organizing principle of
the emotional state of the whole group. At all times, the mass media have been and remain a
direct participant in the political process, expressing the interests of the state, groups, various
personalities, and national interests, and in this regard, it can be noted that the state has always
sought to establish control over the mass media. It should be emphasized that the preservation of
the independence of the media and freedom of information are a direct reflection of the democratic
nature of the political regime.
Therefore, in orderto ensurethe principles of democracy, the media must beindependent, moreover,
it should be emphasized that the mass media must take an active part in the preservation and
development of the principles of democracy, which certainly strengthens the role of the media in
the life of any state.
In particular, special attention should be paid to the Concept of a «hearing state» proposed by the
Head of State of the Republic of Kazakhstan. This concept was perceived in Kazakh society with
special enthusiasm since the essence of this Concept is aimed at democratizing the Kazakh society,
developing political culture, and political participation in our society.
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