Political myth design as a technology for mass consciousness manipulation

Abstract

In this article, the authors consider political myth design as a political technology
to manipulate and control mass consciousness and unconsciousness with the mass media.
The reasons to use the myth design in politics are systematized and the principles under
which the political myth design result is formed are emphasized. The features and reasons
to use this technology in politics are highlighted, and a number of principles are given,
according to which a political myth design constructs the necessary information and
ideological result. Theoretical provisions are analyzed and systematized and the practical
methods of myth design in politics are described in the article. The main ways to use
myths in politics are structured. The paper focuses on the mythological techniques actively
used in political myth designing, and on the three main practical tasks of political myth
design. The research conducted makes it possible to define a political myth as a result
of political myth design, which can be described as a socio-cultural technology for the
development of modern myths perceived by the «political result» consumers as the reality
of their worldview. This technology uses archetypes, storylines, heroes, and other elements
of traditional mythology when creating, disseminating, and transmitting various mass
messages, including political communication in the media reality